Intake before the calendar
The intake form runs before booking, so the practitioner opens the day with the complaint, the duration and the insurance answer already in the contact record. It also filters out the people looking for something the clinic does not treat.
The arrival SMS is the underrated one
Two hours before the appointment, a message with the parking situation, the door to use and what to bring. It reads like admin and behaves like a show-rate lever, worth several points on its own in the practices we have measured.
Reactivation pays for the snapshot
Patients who have not been seen in ninety days enter a three-touch reactivation. On a book of a few hundred patients this generally returns more revenue in the first month than the entire ad campaign the funnel was built for.