Tracking first, always
If the numbers are wrong, every decision made on them is wrong. We start by proving that a conversion in the ad account, a conversion in GA4 and a contact record in GoHighLevel all describe the same event. Double-firing pixels and untracked upsells are the two most common findings in this business, and they distort everything downstream.
The dead branch problem
Workflows accumulate. A branch is added for a promotion, the promotion ends, the branch stays and quietly swallows a share of your contacts. We trace every path with a real test contact and list the ones that go nowhere.
You get the list even if you never hire us again
The report is written to be actionable by your own team. There is no dependency built into it, and several clients have taken the list, fixed it themselves, and come back a year later for a build.